In addition to plant-based patties and sausages, the test includes deli slices, roasts, seitan and jackfruit. Last month, Kroger launched a 16-week merchandising test with the Plant Based Foods Association in a combined 60 stores across two markets to measure the sales and engagement impact of adding plant-based meat sets within the traditional meat set. Kroger Tests Plant-Based Foods Merchandising Concept
KROGER SNEAK PEEK DOWNLOAD
To download pictures of Simple Truth Emerge and the Simple Truth Plant Based collection, visit here. Simple Truth Emerge patties and grinds provide 20 grams of pea-based protein per serving and are located in the packaged traditional meat case.
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Simple Truth Emerge patties and grinds offer the same taste, texture and sizzle on the grill or in a pan as beef and are free of GMOs, dairy, gluten and soy.
And Simple Truth Emerge is an illustration of the commitment that Kroger has to providing our 11 million daily customers with new choices that fit their evolving eating styles and preferences.”
“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat. As more of our customers explore and embrace a flexitarian lifestyle, Simple Truth Emerge is a fresh innovation that provides a flavorful meat alternative that cooks comparably,” said Phipps. “Kroger continues to be at the intersection of plant-based curiosity and culinary innovation. The Simple Truth Plant Based collection was first announced, including a sneak peek of Simple Truth Emerge, last September at the Good Food Conference in San Francisco, where Gil Phipps, Kroger’s vice president of Our Brands, spoke on a panel alongside other industry experts about the importance of accelerating the marketplace for plant-based foods. Available exclusively at Kroger Family of Stores, Simple Truth Emerge joins the Simple Truth Plant Based collection introduced last year, offering vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage and other products. An expansion of Simple Truth – America’s largest natural and organic brand – Simple Truth Emerge is a line that offers fresh burger patties and grinds at more affordable prices. (NYSE: KR), America’s favorite grocer, announced today the launch of Simple Truth ® Emerge™: Plant Based Fresh Meats.
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